Enunciados de questões e informações de concursos
The offer of "Free" merchandise or service is a promotional
device frequently used to attract customers. Providing such merchandise
or service with the purchase of some other article or service has often
been found to be a useful and valuable marketing tool. Because the
purchasing public continually searches for the best buy, and regards the
offer of "Free" merchandise or service to be a special bargain, alI
such offers must be made with extreme care so as to avoid any
possibility that consumers will be misled or deceived. Representative of
the language frequently used in such offers are "Free", "Buy 1-Get 1
Free", "2-for-1 Sale". "50% off with purchase of Two", "1 Sale". etc
(related representations that raise many of the same questions include
"XX Cents-Off" "Half-Price Sale", "1/2 Off", etc). When the purchaser is
told that an article is "Free" to him if another article is purchased,
the word "Free" indicates that be is paying nothing for that article and
no more than the regular price for the other. Thus, a purchaser has the
right to believe that the merchant wiII not directly and immediately
recover, in whole or in part, the cost of the free merchandise or
service by marking up the price of the article which must be purchased,
by the substitution of inferior merchandise or service, or otherwise.
http://www.ftc.gov/bcp/guides/free.htm (wich adaptations)
According to the text, judge the item below.
The purchaser can just acquire a "Free" article without having to pay anything.
Outras questões do mesmo concurso: BACEN / Ana (BACEN) / 2000 / Contabilidade e Finanças
