Enunciados de questões e informações de concursos
In a recent IBM ad campaign titled Let’s Build a Smarter Planet, a collection of company technologists explain why database and data mining technologies matter. According to one of the IBM scientists, “Every day we are creating fifteen petabytes of new data. That’s eight times as much data as there is in all of the libraries in the United States combined.” Another IBM researcher in the commercial explains, “If we can analyze and mine this data, then we can understand it. If we can understand it, then we can understand trends about it. (…) The more data you have, the clearer you see.” Data entrepreneurs such as these IBM researchers assume that gathering and mining massive amounts of data will give objective insight into human relations and concerns. However, what is the nature of these trends and new data driven ways of seeing? The ad is an excellent example of technology boosterism in the Age of Big Data, where actors argue that data mining improves our understanding of social and organizational life. Yet, IBM fails to comment on how society shapes data mining technologies and how the use of these technologies may construct, perform, and categorize us in old and new ways. For example, recent research into genomics demonstrates an increased capacity to group people in new ways based upon their genetic characteristics. The construction, management, and analysis of a database are more than simply technical exercises in data collection and processing. Data-driven ways of seeing human relations purposefully organizes the social world via communicative acts that incorporate cultural values and practices of power. As scholars in science and technology studies argue, human actors’ decisions, politics, and cultural values socially shape the direction and development of technology and innovation. How will the social shaping of data mining technologies at the core of new data-intensive practices of seeing the world mediate social relations, identities, and practices?
International Journal of Communication, 7 (2013), p. 556. Internet: <www.ijoc.org/ojs/index> (adapted).
According to the text above, judge the following item.
In the “Age of Big Data", data mining technologies may improve our understanding of social and organizational life.
Outras questões do mesmo concurso: TELEBRAS / Esp GT (TELEBRAS) / 2013 / Advogado
