#1300411 CEBRASPE (CESPE) - 2013 - Especialista em Gestão de Telecomunicações (TELEBRAS)/Advogado

The nature of television programming in the current era is one of hybridity. Comedy programs take the appearance of news programs, and news programs are increasingly adopting techniques from comedy programs. The televised interview, in particular, is by nature a hybrid format, often mixing the formality of traditional journalism with the informality of a talk show. In the second quarter of 2011, viewership of Comedy Central’s The Daily Show trumped other late-night programs in key demographics, with well over two million viewers per episode. At the same time, news and opinion programs like Hannity on Fox can draw an average of 2.5 million viewers. But the format and style — not to mention the content — of these shows and their interview segments can vary drastically from one episode to the next, depending on whether they are structured more traditionally or not.

In theory, the televised journalistic interview — especially with a candidate for high office — represents that idealistic version of Habermas’ public sphere. In this vision, the candidate is asked about his or her policy stances, and is then forced by the interviewer to defend those positions in the face of opposition. But in reality, these interviews take the form of rule-governed speech situations that rely on specified rituals. Deluca and Peeples argue that televised political discourse — as seen in political interviews — does not reflect rational debate, but rather, emphasizes image, emotion, and style. Baym suggests, however, that there is a space in between the ideal of the public sphere and the image-centered focus of the televised interview. His textual analyses of interviews on programs like The Daily Show reveal that these interviews reflect a traditional perspective on the journalistic interview combined with a more conversational, celebrity-type chat — a “hybrid mode of publicity and political discourse”.

International Journal of Communication, 7 (2013), p. 471. Internet: <www.ijoc.org/ojs> (adapted).

Judge the following items according to the text above.

The word “rather” means on the contrary.